September 1, 2008

Incubation Complete!

My website is done! It’s live and, if I do say so myself, it’s lovely. Please take a look: www.writemessage.com

One of my top objectives was to convey not only my professional experience and capabilities, but also my personality and work style. I want to be viewed as an extension of my clients’ teams, a utility player, someone who will get the job done–and get it done well–and also be easy to work with.

Now I’m on to my next task: introducing myself and my copywriting services to potential new clients. As I shift gears from brand building and content creation to market research, I’m exhilarated by the possibilities I’m pursuing with local marketing agencies, design firms and corporate communications organizations. I love the flexibility and variety that comes with being a freelance writer, but it’s also very important to me to forge strong, fruitful relationships with my clients.

August 20, 2008

Getting Ready to Hatch!

My website (www.writemessage.com) is going live by the end of this month and I’m thrilled! This is the end of a months long journey that started back in April when I started working with a graphic designer to develop my business identity package. I’ve been running my marcom writing business successfully through word-of-mouth since 2002, but this year I decided it was time to take my business to the next level.

Working on my own brand development has been exhilirating. I experienced my own work process as a “client” and went through every step, including brainstorming, concept development, fleshing out my own key messages, writing, and revising.

It’s involved a lot of upfront work, this hashing out the nitty gritty of what type of business I really want to have–who are my ideal customers? what are my dream projects? what kind of image do I want to convey? It’s been quite a time investment, but I’m much more interested in doing things WELL as opposed to FAST . . . always more efficient in the long run.