Archive for August, 2008

August 20, 2008

Getting Ready to Hatch!

My website (www.writemessage.com) is going live by the end of this month and I’m thrilled! This is the end of a months long journey that started back in April when I started working with a graphic designer to develop my business identity package. I’ve been running my marcom writing business successfully through word-of-mouth since 2002, but this year I decided it was time to take my business to the next level.

Working on my own brand development has been exhilirating. I experienced my own work process as a “client” and went through every step, including brainstorming, concept development, fleshing out my own key messages, writing, and revising.

It’s involved a lot of upfront work, this hashing out the nitty gritty of what type of business I really want to have–who are my ideal customers? what are my dream projects? what kind of image do I want to convey? It’s been quite a time investment, but I’m much more interested in doing things WELL as opposed to FAST . . . always more efficient in the long run.

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